LV reached out after seeing a promotional snippet I did for local brand, “AYRIAL Clothing”.

The music video follows artist LV and his set of friends in amidst a robbery/kidnapping. Through the use of one singular soft box, and the warehouse aesthetic, the tone of the video is dark through out.

LV is rapping toward the camera as well as the hostage, and the reason becomes clearer as the video comes to a conclusion and is revealed that he had essentially kidnapped himself.

It is a reflection and comparison of the two lifestyles he has, and the life he has chosen, aka, the streets. The close handheld movement scenes show the intensity of the scenario, whilst the medium level stills, is able to express LV in a confessional manner.